TW for Trades
We help trade and home service businesses charge more and work less
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Which one sounds most like you right now?
Not every business needs more leads. Some need better ones. Others just need a smarter way to handle the work they already get. Choose where you are now — we’ll help you build your business that pays you well and runs without chaos.
I'm just getting started
You’ve decided to start your own business and want to look legit, get leads, and set it up right from day one.
Work is unpredictable or patchy
You’re getting jobs, but it’s hit and miss. You want steadier leads, better quoting, and systems that stop the feast or famine.
Business is going well, but it's messy
You’ve got a team or steady work, but you're still quoting late, juggling admin, and leaving money on the table. You want smarter systems and better margins.
I want to step back, scale or exit
You’re sick of being the bottleneck. You want more time, cleaner ops, and a business that can run without you. You either need a break, are scaling, or an exit plan.
I’m Michael, your trade business partner.
How do we do it?
We’re not in the marketing business. We’re in the do-whatever-it-takes to make-your-life-better business. Here’s what makes what we do different, and why our approach is better…
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We convince strangers to trust you and become customers
We build websites, social media and directory profiles with 1 goal: To prove to strangers that you're the #1 choice for what they need. Our approach means you can charge customers more money and stops potential customers from second-guessing.
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We automate the jobs you hate
We build tools and systems that handle follow-ups, reviews, quotes and admin — without needing more staff. Save hours each week and stop chasing work. It's time to get your nights and weekends back.
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We turn one-time jobs into repeat work + referrals
Existing customers are 6x more likely to choose you again than new ones. We help you stay top of mind, get repeat business. More jobs, fewer ads, less hustle, and a referral machine that brings in work while you sleep.
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You get a partner, not just a platform
We help you make better business decisions — not just use tools. Bounce ideas off us anytime. Real support, real outcomes.
We build solutions for trade businesses
Every trade or service business has unique needs and challenges. Whether you’re just starting or trying to scale without burning out, we’ll build a setup that fits where you’re at — and gets you to your dream outcome fast.
STAGE 1
If you're just getting started...
Your dream outcome: To build a business that earns me the same, or more, than I was earning before and not be drowning in admin or dealing with the BS.
You’ve got the skills, now you need the jobs. First impressions matter. If you don’t look and prove you’re legit online, you’ll lose work and not even know it.
WE HELP YOU
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Look like a pro with a website, reviews, and branding
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Create undeniable proof you're legit enough for strangers to give you their money
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Show up Google or anywhere else when people are ready to book
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Land your first $10k+ in jobs that give you confidence to get the ball rolling
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Set up the right business tools and systems so quoting, invoicing and tax time aren't carnage
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+ more
STAGE 2
If work is unpredictable or patchy...
Your dream outcome: To stop the dry spells, fill your calendar with better jobs, and not have to worry about where the money will come from.
You’re getting leads, but it’s all over the place. You’re quoting too late, losing jobs to slower or cheaper competitors, and wasting time on tyre kickers.
WE HELP YOU
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Plug gaps that are stopping people from trusting or choosing you
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Build a steady flow of jobs that pay better
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Filter bad leads and convert the good ones
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Quote faster and follow up automatically
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Getting people to refer you for more work
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+ more
STAGE 3
If business is going well, but it's messy...
Your dream outcome: You wish you didn’t have to work nights and weekends doing admin.
You’re juggling staff, admin, quotes, reviews, socials — and it’s all stuck in your head or in too many apps. It’s not sustainable.
WE HELP YOU
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Plug in smarter systems and use automation to help you and your team work smarter
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Stop wasting time and revenue doing manual admin
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Turn every customer into repeat work or referrals
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+ more
STAGE 4
If you want to manage your business better...
Your dream outcome: To free yourself from every decision and build a business that runs without you, expand operations, or even sell it one day.
You want more time, better ops, and a business that doesn’t lean on you for every little thing.
WE HELP YOU
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Systemise quoting, reviews, follow-ups, and managing your team
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Unlock profit-driving strategies to grow margins
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Standardise your work delivery and operating procedures to enable easy staff training and predictable, high-quality service for your customers
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Implement job management and accounting systems
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Attract better customers and charge premium rates
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+ more
Andrew
“I don't need to spend anything on ads anymore. Now I'm the #1 rated locksmith on Google in my city, business comes to me, and now I'm not being woken up by after-hours time wasters.”
What we did for AFNQ:
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TrustPack Pro website + Google SEO bolt-on
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Automated Google review requests and replies
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AI phone assistant with after-hours triage
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Anti-time-waster inbox filters
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+ more
David V.
“Mike is an incredible partner for our business. He's helped us filter out the low-value leads, get more commercial clients, and sort tech issues we've had for years.”
What we did for Wave Electrical:
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Partner+ operations support
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TrustPack website
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Automated work order and quoting system
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+ more
Not sure what you need?
Book a 60-minute, no-BS business game plan session to help you get your s*** together.
This is NOT a sales call. It’s a “give me exactly what I need to do to level up, get better leads, spend less time after hours quoting or doing admin, or grow your team/business” strategy session.
$199 upfront fee. This is for businesses who are serious about levelling up their game.
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Bolt-ons
Add power moves at any time to level up your service business
1. Reach more people
Be found by more of the right customers.
Get more leads
Websites
Get a pro, trade-optimised website without the DIY headaches. Done-for-you or BYO content, and packages available with no upfront fees to help get you off the ground.
Perfect for: Every trade or service business.
Get more leads
Google SEO Power Pack
Helps you show up on Google when locals search for what you do.
Perfect for: Businesses that want better leads without paying for ads.
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Social Reach
Keeps your Facebook and Google profile active with done-for-you posts or lead generation from local Facebook groups.
Perfect for: Anyone who wants to stay top-of-mind without posting every week.
Save your time
Local Paid Ads
Run Google, Facebook or even Radio Ads for you to get seen at the top when it matters most.
Perfect for: Businesses ready to get leads fast, without doing the tech setup or managing budgets themselves.
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Directory Setup
Gets your business listed on high-traffic trade directories like Checkatrade or Hipages so more locals can find and contact you.
Perfect for: Businesses who want to be seen everywhere customers are already searching.
2. Reputation & Trust
Look like the obvious choice against your competitors before your leads even call.
Get more leads
TrustPack
Adds reviews, badges, trust messaging and social proof to your site.
Perfect for: Anyone who’s good at what they do, but doesn’t do enough to shout about it.
Save your time
Google Review App
Scripts, apps and cheat codes to collect more 5-star Google reviews to help you prove you’re legit.
Perfect for: Businesses stuck on under 50 reviews or asking/replying manually.
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Copywriting for Confidence
Get tried-and-tested content written that turns heads and makes people trust you.
Perfect for: Business owners who don’t want to DIY their words (or sound generic).
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Reputation Management
We monitor, manage, and professionally reply to your reviews — good or bad — so your business always looks sharp and in control.
Perfect for: Busy operators who want to protect their image without spending hours crafting replies.
3. Leads, Quoting & Closing
Turn more leads into paid jobs, without the chaos or wasting your nights and weekends.
Get more leads
AI Assistant
Replies to messages, answers calls, handles FAQs, asks for reviews, and saves you time in your inbox.
Perfect for: Overloaded business owners who don’t have time to reply to everything.
Save your time
Universal Inbox
Brings in messages from website, Facebook, Instagram, and Google — all in one place.
Perfect for: Anyone tired of juggling 5 different places to reply to leads.
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Booking Calendar
Lets customers book quotes or jobs into your calendar without back-and-forth.
Perfect for: Tradies who want to save time and stop playing phone tag.
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Accept Online Payments
Lets you send invoices and get paid via card, fast.
Perfect for: Anyone who wants to ditch chasing cash or bank transfers.
Get more leads
Invoicing Automation
Sends quotes, invoices and payment reminders automatically.
Perfect for: Businesses that want to stop forgetting (or dreading) admin.
Get more leads
Quote Follow-Up Automation
Automatically follows up quotes after a delay, so you stop losing jobs to silence.
Perfect for: Anyone quoting 3+ jobs a week and getting ghosted.
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Smart Customer CRM + Pipeline
Tracks every customer and job in one place from lead to payment.
Perfect for: Anyone dropping balls or relying on memory and Messenger threads.
4. Reliability & Delivery
Do the job right and leave a strong final impression.
Get more leads
Job & Field Management Systems
Full setup of job tracking, quoting, scheduling and team workflows.
Perfect for: Growing teams or mobile operators doing more than 1 job or site visit per day.
Save your time
Customer Communication
We set up your message templates, scripts, and workflows so every customer gets a consistent, professional experience — from first contact to follow-up.
Perfect for: Operators who want to sound sharp, stay on-brand, and never forget what to say (or when to say it).
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On-Site Upsells Training
Add simple tools and wording to help your team offer upgrades, extras, or ongoing services while already on the job.
Perfect for: Operators who want them and their team to grow margins without selling like a salesman.
5. Repeat Customers
Keep the good ones coming back (on autopilot).
Get more leads
Rebooking Reminders
Sends automated reminders for services that need repeating (e.g. maintenance, checks).
Perfect for: Tradies who want more work from past clients without chasing.
Save your time
Check-In Automations
Reaches out months after a job to check in and offer more help.
Perfect for: Businesses that lose contact with customers after the first job.
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Service Plan Setup
Packages your services into easy-to-sell maintenance or care plans.
Perfect for: Operators who want to turn one-off jobs into lifetime customers.
6. Referrals
Create a referral machine for happy customers to send more your way.
Get more leads
Referral Request Automation
Sends a follow-up asking for referrals at the perfect time.
Perfect for: Anyone relying on word-of-mouth who isn’t asking consistently.
Save your time
Custom Referral Strategy
Create a custom strategy to find where your potential customers are, who knows them, and who can convince them at the right time to become your customer.
Perfect for: Trades relying on word-of-mouth but not sure how to grow it.
Ready to stop doing everything yourself or step back from the tools?
Switch from working in the business that relies on you to survive, to working on the business to create a well-oiled machine that runs without you.
Perfect for: Business owners ready to step back and stop doing it all themselves, expand operations, or sell/exit the business.
Let's chat
Book a no-BS business game plan call with us to see how we can help.